Key Moments:
- On November 3, 2025, Resolution 446/2025 was published to heighten controls over online gambling advertising.
- Mandatory health warnings and age restrictions are now required in all gambling-related ads across media platforms.
- A reporting channel has been established for citizens to address violations involving influencers and public figures.
Comprehensive Advertising Standards Outlined
The Argentine Ministry of Economy, through its Secretariat of Industry and Commerce, introduced stricter rules for online gaming and betting ads under Resolution 446/2025. Announced on November 3, 2025, the law now requires every ad to include clear health and age warnings to promote responsible gambling.
Enhanced Warning Display Requirements
In accordance with the new legal framework, every online gambling or iGaming advertisement must contain two specific notices: “EL JUGAR COMPULSIVAMENTE ES PERJUDICIAL PARA LA SALUD” (“Compulsive gambling is harmful to health”) and “+18”. Advertisers must place these warnings at the bottom of each ad, covering at least 10% of its total area. Moreover, the text must appear in bold, horizontal font with high contrast to guarantee readability and visibility.
These rules apply to all advertising formats — television, radio, digital, and social media. Consequently, the law ensures that only adults are targeted and that all viewers receive consistent reminders about gambling’s health risks.
Influencer and Digital Advertising Oversight
A major part of the reform focuses on influencers and public figures. Anyone promoting an online gambling brand must display the health warning throughout the entire segment or mention. This step seeks to counteract a growing trend of influencers marketing gambling platforms to younger demographics without adequate risk disclosure. By requiring full-time display of these warnings, regulators aim to enhance transparency and protect vulnerable consumers.
Audio and Radio Provisions
Specific stipulations have also been introduced for radio and audio-based advertisements. Each radio or audio ad must end with the mandatory warning read clearly and slowly. Furthermore, background music or overlapping voiceovers are not allowed during that section to maintain full audibility. The pace of delivery for this warning cannot exceed that of other content within the advertisement. These requirements address the issue of fast or obscured disclaimers that have plagued current audio advertising.
Reporting and Enforcement Framework
The Ministry also launched a public reporting channel. Through it, citizens can report influencers or public figures who promote gambling platforms without including the required health notices. This mechanism aims to ensure both media personalities and advertisers uphold standards for responsible communication.
Commitment to Social Responsibility and Public Health
This policy framework highlights Argentina’s nationwide initiative to mitigate problem gambling and its related public health consequences. The resolution enforces visible warnings in every gambling-related ad. Therefore, it strengthens responsible play and aims to lower addiction risks across communities. Authorities have clarified that these rules do not constitute a ban on gambling activity but rather enforce ethical communication standards and encourage responsible outreach from companies and influencers alike.
Argentina’s Role Within the Regional Landscape
Argentina’s updated regulations align with a broader trend across Latin America, where governments are strengthening their approaches to the online gambling sector. With leadership in harm reduction, youth protection, and transparent advertising, Argentina emerges as a leading example in balancing economic contributions with societal well-being and public health priorities.
- Author
Daniel Williams
